Ann Hoscheit, OD
Director of ECP Strategy
Ann Hoscheit, OD, FAAO, FAARM, joined the Rev360 team in 2018 as Director of ECP Strategy. Dr. Hoscheit received her B.A. in Biology and Theology from St. Olaf College and her Doctor of Optometry degree from the University of Houston College of Optometry. Her first medical business venture was as a founding partner of Gaston Eye Associates in 1994 followed by Summit Eye Associates in 2003. Her professional experience also included serving as assistant clinical professor and clinic director at Nova Southeastern University of the Health Sciences.In 2016, Dr. Hoscheit launched her third start-up, EyeBridge Consulting Associates, which provides educational and consulting services to the healthcare industry and private practice community. Dr. Hoscheit was recently recognized by Primary Care Optometry News as one of the “PCON 250 Innovators in Optometry”. She was also named by the Charlotte Business Journal as a “Top Women in Business” and her company was runner-up in the American Business Journal’s national social media contest. Dr. Hoscheit has received numerous other honors and awards including the prestigious Athena International Leadership Award and the Jaycee’s Distinguished Service Award. She has been recognized in Vision Monday’s “Optometric Business Innovators” and in “40 Women with Vision”.
Meet Dr. Hoscheit
Q. What did you do before you joined Rev360?
I’ve been an optometric physician since completing my residency in 1991. I’ve been practicing full-time since then but sold my practice in the Fall of 2014. While practicing, I’ve had a separate business involved in clinical research, continuing education and practice/industry consulting. As such, for the last 3+ years I’ve focused my professional efforts in those areas.
Q. Why did you decide to join the Rev360 team?
I’ve known Rev360’s CEO, Dr. Scott Jens, for over a decade and admire his vision, integrity and impact on the profession of primary eye care. I’ve enjoyed our many conversations over the years and honored to work with and learn from him. I tend to get spread “a mile wide and an inch deep” and I wanted to focus my consulting efforts in a direction that would help me leave eye care better than I found it. Dr. Jens really “gets me” and I believe he can deploy my skills and interests where they will have optimal impact.
Q. What is your role at Rev360?
Rev360 has contracted with my company, EyeBridge Consulting Associates and as such, I serve as part of the OD Leadership Team as the outsourced Director of ECP Strategy. This relationship also allows Rev360 to leverage the resources of my consulting team. I collaborate with the Rev360 team to support a wide range of both short-term and long-range goals. While my role is one that will naturally evolve with the needs of the business, I am initially contributing to areas of the business that can benefit most from my experience, and the voice of an eye care provider.
Q. How does your practice experience help you in this role?
When you own a private practice, you get to wear a lot of hats! The patient care role is obvious, but on any given day I might be involved in personnel matters, budgeting, goal-setting, negotiating agreements, integrating new technology or services, purchasing, finances, marketing – the list goes on and on. It’s these non-patient care areas that have helped me be succuessful as a consultant and serve other practices to support their growth and development.
Q. What are you passionate about?
Maybe the question should be…what am I NOT passionate about? At this particular moment in time I’m passionate about keeping the “relationship” in patient care and understanding how we deliver that in a world that is increasingly driven by technology.
There is a meme circulating on social media that says “Artificial Intelligence won’t replace doctors but doctors who use Artificial Intelligence will replace those who don’t.” What this says to me is that it IS essential for clinicians of every specialty to embrace technology but let’s NOT do it at the expense of the human relationship.
When I heard that Jeff Bezos, Warren Buffet and Jamie Dimon were going to “solve the problem” of heathcare I thought about hopping a plane to Omaha, NE (the home of Warren Buffet) to plead my case – please “marry humanity” to any solution you propose!
Q. In your own words, what is the Rev360 mission?
Since first hearing the words “joy and prosperity,” it really resonated with me. Prior to that I heard the adage, “if you love what you do, you’ll never work a day in your life”. I think I’ve been blessed in that over the 25 years of my career as an eye care professional – I’ve only worked a few of those days and I didn’t like it very much! To be honest, I’m not very impactful if I don’t love what I do. I see Rev360 out there, differentiating itself by helping OD’s love what they do so their days are not drudgery but rather filled with that joy, prosperity or their own definition of success. In my most recent practice and in my consulting work I live by the words, take care of the team and take care of the patients…that, in turn, will take care of the bottom line. Rev360 is an extension of that philosophy.